Featured

HSBC ‘Gift a Dream’ / Activation

GIFT A SIP. GIFT A DREAM.
Getting HSBC joint-account holders to gift a SIP to their partner,
hence gifting them the financial independence needed to fulfill a cherished dream

Call for action mailer
CALL FOR ACTION E-MAILER
MANIFESTO
Call for action film
CALL FOR ACTION FILM
Call for action banner
CALL FOR ACTION BANNER
CALL FOR ACTION BANNER
Call for action banner
CALL FOR ACTION BANNER
Featured

HSBC Fashion Show/ Activation

CSR activity for HSBC India
Underprivileged children starring in a unique fashion show,
sporting the finest designer wear and accessories donated by HSBC patrons

Credits: Aditya Gupta, Sreekumar Puthanveetil, Saurabh Sankhpal, Harshad Rane, Anand Vyas / L&K Saatchi Mumbai 2019

CALL FOR ACTION POSTER
CALL FOR ACTION POSTER + MAILER
CALL FOR ACTION POSTER + MAILER
CALL FOR ACTION POSTER + MAILER
WOMEN'S LOOKBOOK - DONOR NAME NEXT TO CLOTHING
WOMEN’S LOOKBOOK – DONOR NAME NEXT TO CLOTHING
MEN'S LOOKBOOK - DONOR NAME NEXT TO CLOTHING
MEN’S LOOKBOOK – DONOR NAME NEXT TO CLOTHING
KIDS' LOOKBOOK - DONOR NAME NEXT TO CLOTHING
KIDS’ LOOKBOOK – DONOR NAME NEXT TO CLOTHING
DONOR NAME TAG STITCHED TO CLOTHING
DONOR NAME TAG STITCHED TO CLOTHING
BARCODE TO TRACK DONATED CLOTHING
BARCODE TO TRACK DONATED CLOTHING
MICROSITE TO TRACK DONATED CLOTHING
MICROSITE TO TRACK DONATED CLOTHING
FREE PICKUP FOR DONATED CLOTHING
FREE PICKUP FOR DONATED CLOTHING

Featured

POOR MAN MESSIAH / Poetry

// On copywriters // In HipHop

Poor man Messiah
Has he a message for you.
Poor man Messiah
Has he a page for you.

Willing to a flophouse
Nine to Five
Looking for a hit
In your high five.

Poor man Messiah
Poor poor man Messiah
Looking to fly solo
Never to look down
For people he must follow.

Poor man Messiah
Poor poor man Messiah
The lowman, the slowman.
Every shivery man.
The one with the span of a fly fan.
Just won’t let him be a show man.
You ain’t in this alone man.

Poor man Messiah
Poor poor man Messiah
Lost in a crowd of voices too loud.
Push comes to shove
and takes out his love.

Poor man Messiah
Poor poor man Messiah
Not the hero they wanted.
The one they deserve.
Chop, change.
Nip, tuck.
Cut to size
In a minute of silence
His message they observe.

Poor man Messiah
Poor poor man Messiah
Had he a page for you.

Featured

Max Life Insurance / TV commercial

Agency: Euro RSCG, Gurgaon, India (transcript below)
Year: 2009

TRANSCRIPT

Kid (K): “I came first!”

Father (F): “Excellent… after all, whose son is he?”

Mother (M): “Just like his Mom…always first!”

F: “Hello, who topped the university? Dad” (pointing to himself)

M: ” One minute… my Dad not only topped his university… he was also a PhD”

F: “C’mon so what… my Uncle came first in BHU…in Physics and Chemistry”

M: ” Huh… my grandfather came first in IAS… in the whole of India”

K: “But, this time I came first in painting!”

Male Voiceover: Whatever the talent, the Max New York Life Shiksha Plus insurance plan is always there for your child.

Comeback:
Mother: “Surely, there must be a painter in your family, right?”

Featured

Makemytrip travel portal / TV commercial

Agency: Euro RSCG, Gurgaon, India (transcript below)
Year: 2010

TRANSCRIPT:

Doctor (D) in the background: “Thank God…God is great!”
Patient (P): “Where am I?”
D: “Son, try and remember something”
P: “Got it! I’m waltzing in Thailand… eating snow in Manali… making waves in Rome… and romancing in Kerala… who are you kid?!”

MVO: Whether you remember anything else, you’ll never forget the moments you’ve spent with Makemytrip.com. Because when you have unique packages, deals and experiences, good memories are bound to happen.

Comeback: “So son, Mahesh, do you remember the name?”

P: “M M M Makemytrip!”