Digital campaign circa 2020Art+Copy: Aditya Gupta
GIFT A SIP. GIFT A DREAM. Getting HSBC joint-account holders to gift a SIP to their partner, hence gifting them the financial independence needed to fulfill a cherished dream
CSR activity for HSBC IndiaUnderprivileged children starring in a unique fashion show,sporting the finest designer wear and accessories donated by HSBC patrons Credits: Aditya Gupta, Sreekumar Puthanveetil, Saurabh Sankhpal, Harshad Rane, Anand Vyas / L&K Saatchi Mumbai 2019
Agency: McCann WorldGroup, New Delhi Year: 2012
A promotional activity for Notabooty (pronounced not-a-booty), a newly launched ad talent agency circa 2011 in New Delhi, India
THE BRIEF: Competitors were given just 48 hours to create an online video that would drive people to petition world leaders to invest in health care for newborn babies, little children and pregnant moms in struggling countries.